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If you already have a brand, but you want to scale it or do a global rebranding, or you are just planning to create a new product, the PFG creative office will fully accompany you at all stages and create a commercial model for your business

TREND/MOOD BOARDS

Individual analysis and selection of current trends for future seasons, aimed at creating or purchasing a commercial product that meets the needs of the target audience and matches the company's DNA.

BRAND ANALYTIC 

Audit of fashion industry enterprises involved in the production, purchase, wholesale and retail sale of fashion goods (clothing, shoes, accessories, household goods). It necessarily includes the development of brand DNA, stylistic direction, analysis of the target audience, assessment of price competitiveness, the main idea, concept and mission of the brand (new or existing on the market). Includes the development of a business model, assortment plan, sales plan, stylistic pyramids, key product, analysis of the competitive environment and pricing - a full cycle of preparation for launching a business.

PRODUCTION AUDIT

Audit of fashion industry enterprises involved in the production, purchase, wholesale and retail sale of fashion goods (clothing, shoes, accessories, household goods). Includes analysis of the company's trading activities, brand relevance in the market, marketing strategy, assortment planning, product evaluation and their compliance with market needs and trends.

SALES

development of sales strategy, international and local, visual merchandising, organization of an international sales company, sale of leftovers, organization and e-commerce developing

BRAND DEVELOPING

Includes the development of brand DNA, stylistic direction, analysis of the target audience, assessment of price competitiveness, the main idea, concept and mission of the brand (new or existing on the market).

PR&MARKETING

Development of naming, the main message/slogan of the company - Logo, Primary and secondary fonts, Corporate print, Color palette, Graphics, Prints, Packaging (bags, labels, tags, hangers, etc.) Organization and shooting of a look book for the collection . Working with the company’s stylists to shoot looks for social networks. Creation of a marketing strategy/SMM plan Separate services for SMM management/contextual advertising/targeting

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We organize the visits to Milan for Milan Fashion Week and professional exhibitions as Milano Unica

показ мод

Visit the fashion shows 

Мода Дизайн модели

Workshops and seminars. factory visitings

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