We strongly believe in the close relationship and symbiosis of fashion and art. Our art team consistently integrate art into the world of fashion, creating unique and multifaceted projects. Our company actively cooperates with art galleries around the world, which allows us to present the works of artists in a new, unusual context.

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We organize art events and exhibitions and present works of art in our showroom during fashion week. This approach not only highlights the creative side of our work, but also supports artists by providing them a  new audiences and opportunities for self-expression.

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In collaboration with partner PR agencies, we organize art events as part of Milan Fashion and Design Weeks. These events help highlight new trends and discovers in both the fashion and art worlds, creating unique platforms for interaction and the exchange of ideas. This initiative aims to promote art through fashion channels, thereby expanding the audience and bringing attention to significant works of art.

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Prime Fashion Group is committed to continuous development and expansion of its influence, creating innovative projects and supporting the cultural dialogue between fashion and art. Our goal is to promote the integration of these two fields, creating new opportunities for artists and designers, as well as enriching the cultural environment around us.